It might come as a surprise to you if I were to start a review of a song by an emerging Norwegian band, by referencing two of the biggest bands to come out of Northern Ireland. Ash, fronted by the sweet voiced Tim Wheeler, became one of the biggest UK&I acts of the early noughties, while their fellow countrymen, Snow Patrol, with mellow toned Gary Lightbody at the helm, went on to become no less than one of the biggest indie-rock acts in the world. How is all this relevant to a Ludvig Moon review? Well before you tune-in to the main reason that we’re here, give these two tracks a quick spin, whereafter the rest of this review should hopefully fall into place: Ash – Shining Light, Snow Patrol – Just Say Yes.
Not officially released until 27th April, ‘Cult Baby‘ is the first single to be lifted from Ludvig Moon‘s upcoming debut album. Fusing a menagerie of sounds from rock to punk-pop to indie, this is a gloriously anthemic introduction to the next chapter in this upcoming band’s career. Following on from their 2014 eponymous EP, the band have certainly ramped it up more than a few notches, as they add a heap more fuel to what was an already inflamed, dreampop-stained, indie sound. Citing a medley of influences from Billy Corgan’s, Smashing Pumpkins, to new age experi-psychers Flaming Lips, it is clear that these exciting young musicians take the bulk of their inspo from the American alt-scene, as their sound leans heavily in the direction of the American mid-west.
Fired up with strident glories of guitar muddled through starbursts of synth flourishes, and with its melodies riding a propulsion of percussion, this is pure adrenalin rush at full throttle. Lyrically hard-hitting, it defies, challenges, questions and explores a gamut of thought-provoking intro & extrospections, confidently delivered with heavily nuanced, impassioned vocals.
Sharing a common bond of loneliness, musical isolation and a youthful angst about what the future might bring, Ludvig Moon have pooled these inspirations and creatively hurled them into their music. Speaking about the song, frontman Anders Killerud explains: “I wanted the song to reflect the freedom and adventure which we ourselves felt when we were making this record. We felt like we could do anything in the studio and held nothing back . It was important to me, that in spite of such personal and dark lyrics, there should be something uplifting about this track.”
So where do Ash and Snow Patrol come into the equation? Close your eyes, open your ears and listen carefully to the vocals on ‘Cult Baby‘. Killerud’s voice is practically a perfect match for Messrs Wheeler and Lightbody, so much so, that if I didn’t know any better, I’d think he was from a few miles up the road! Sonically, there are also strong similarities, which given the success of both Irish bands, can only be a good thing. If Ludvig Moon can create even half the stir of either Ash or Snow Patrol, they’ll find themselves rocketing up through the charts and out into that great and wider musical unknown, without so much as breaking a sweat.
For now, in new single ‘Cult Baby‘, Ludvig Moon have nailed perfect pop hooks, explosions of melodic fireworks and passionately trenchant and pertinent themes, all of which augurs well for their forthcoming full length release.
The accompanying high energy, tense and terse ‘Cult Baby‘ visual, shot in Oslo, was directed and edited by Team Me‘s Simen Skari, with the help of Marcus Arnesen & Anders Skjærseth. Watch it here,
‘Cult Baby‘ is the lead track from Ludvig Moon’s upcoming debut album, which will be released on the Riot Factory label. Get on first name terms with Ludvig Moon who are : Anders, Ole T, Herman, Kristofer, Andreas, Lydia and follow them on Facebook, Spotify and Twitter.