“We’re gonna take it around the world
Ride these wild horses”

Just when you think the week can’t get any more chaotic, up pops master of the unorthodox Beck, with a new off the rails video for his not so cut and dried single, ‘Wow.

A follow up to 2015’s ‘Dreams‘, it will feature on his upcoming still to be named album which should see the light of day later in the Autumn.

Where ‘Dreams’, which was as close to mainstream as I’ve ever heard Beck get give or take the odd moment, swung on the side of indie pop, ‘Wow’ sees this unique talent return to his maverick best.

“It’s my life, your life
Live it once, can’t live it twice
So nice, so nice
Song’s like a tidal wave, take you on a getaway”

The song pulls between hip hop and dark electronic pop with shades of Ennio Morricone thrown in for good measure.  Spoken word verses recall the poetic rap of ‘Loser’ while the uplifting chorus strains are falsetto in gloria.

‘Wow’s visual accompaniment is a frenzied melange … a series of kooky vignettes spanning spaghetti westerns to the sheer multi-coloured mania of Monsters inc.  Mini-me ‘The King & I’ choreography is juxtaposed with some middle aged mindful meditation zebra crossing stylee, while a dude with the biggest orange backside you’ve ever seen this side of the ‘Nutty Professor’ gets down to the groove.

And then there’s Beck, resplendent in his all-black cowboy finery, replete with silver plate and suede fringing.  An intermittent vision a bit like a flashing torch,  he jumps and side-steps to the beat with the all the jittery nrg of someone on a diet of sucrose, in a scene set against an unchoreographed backdrop of continuous highway traffic.

“It’s your life
Falling like a hot knife
Call your wife; secular times, these times
My demon’s on the cell phone
To your demons, nothing’s even right or wrong
It’s irrelevant, elephant in the room goes boom
Standing on the lawn doin’ jiu jitsu
Girl in a bikini with the Lamborghini shih tzu”

Look beyond the zany top notes, and smell the sense underneath … this is Beck, having whetted his lyrical nib, inking incisive life observations through abstract imagery.

Two stellar single samples, two polar opposites.  What lies between on the album is anyone’s guess.  One thing is for sure.  If these two tracks are anything to go by, this is going to be one #WOW LP.

Beck’s as-yet-untitled album will be released on October 21 via Capital Records. His single, ‘Wow’ is out now, available via the usual channels (links below), and you can watch its zany visual here – #rideemcowboy #giddyup

Get ‘Wow’ on iTunes –    Listen on Spotify –


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