Music From Ireland Announces Names of Irish Acts Being Showcased at Both TGE18 and Primavera Pro. 22 Irish Music Artists Will Line Out for Two of the Biggest Summer Festivals On The Euro Circuit
Music from Irelandhas announced the names of those emerging Irish music artists selected to play two of this Summer’s biggest showcase festivals. Of the 22 up and coming acts, 19 have been lined up for Brighton-based The Great Escape while a further three will pitch up for Primavera Pro, the ‘pro-am’ leg of renowned Spanish summerfest, Primavera Sound. Two of the total acts, Le Boom and Fontaines DC will be showcased at both festivals.
TGE18, which will run from 17th to 19th May, will play host to nineteen Irish acts out of a staggering total line up of 450 emerging music artists set to light up the southern seaside town across the three days of the festival. The Irish team lining out for TGE18 is, in alpha order,
12.00 – 5.00pm Thursday, Series of Lives The Prince Albertvenue, line up as follows:-
12.00 Tim Chadwick
13.00 Pillow Queens
14.00 Fontaines D.C.
16.00 Æ Mak
In addition to the 19 artists giggin’ and rockin’ out at The Great Escape, two of those plus a further three are being given the chance to peddle their wares at the Primavera Prospin-off of the illustrious Primavera Sound. The two lucky double dippers are Fontaines DC and Le Boom, who’ll be joined at PP by singer/songwriters Ailbhe Reddy,RoeandPaddy Hanna.
This is the first year that up and coming Irish music artists have been invited to showcase at the event which is a magnet for (Spanish & South American) industry insiders, tipsters and professionals. We have no doubt that all five acts will do themselves proud and then some. The Irish PP showcase is scheduled for Friday, 1st June at the Day Pro Stage.
All credit to Culture Ireland and Music from Irelandfor working together to ensure the funding was put in place to support the promotion of Irish music through expansion into new global territories.
Listen to sounds by all 22 acts on out Music from Ireland – TGE & Primavera Playlist here.
The master of acerbic vignettes returns with yet another tragi-comic take on everyday life, as he knows it!
Emilio Pinchi is no run-of-the-mill singer/songwriter. He is a master craftsman of highly polished, low-brow narratives set against a backdrop of smutty redbrick buildings and alleyways strewn with last night’s takeaway cartons. A master storyteller of tales of mundanity, profundity and jocundity, Pinchi is a sort of latterday Dickens if you will, except his ‘hard times’ are set against the comfiest of lo-fi post-rock/indie fusion.
A throwback to his Liverpool flavoured Stoke roots, the most telling thing about Pinchi’s lyricism is its witty honesty. It’s not for nothing that Liverpudlians (even adopted ones) are renowned for their razor sharp repartee and facetious one-liners. In his songs, there is a strong sense of disassociation from the current jaded world view; not for him a glib acceptance of fake news syndrome or social isolationism.
Instead, Pinchi draws upon a keen eye and empathetic nature to sketch his brief vignettes of the streets, pubs, living rooms and bedrooms of Brexit Britain. With a talky vocal twist akin to that of his 90’s predecessor, Sheffield stalwart Jarvis Cocker, Emilio Pinchi’s conversational singing style gently draws in the listener, holding their attention for the few minutes it takes to recount his tale.
Most recently, Emilio has started playing with a full band, and the breadth of colour and warm textures they have brought to his music is palpable on his newly released single ‘High Times’. There’s a more expansive feel to the sound, a tighter hold on production. The idiosyncratic Pinchi hallmarks are still there – mellow acoustic strumming and infectious melodies, but with the added ‘umph’ of some lo-fi electric guitars and delightful marimba/glockenspiel/xylophone/keys xf (multiple choice instruments), all underpinned by some ‘chillaxed’ drumming.
With its happy go lucky vibe and chatty tone, ‘High Times’ hasall the living room lax you’d expect from a slacker indie shuffle. Peppered with colourful ‘green’ conversation and spontaneous chuckling, this sharp focus snapshot of the bigger world picture is redolent of the on-point wordsmithery of Cocker, Turner, and dare I say it, Ian Broudie (excl his Three Lions blip!). Like Broudie, Emilio Pinchi cradles the world in a soft delivery whilst opening it up for discussion through ‘screengrabs’ of events and moments in time.
Emilio Pinchi has been mellowing out below the mainstream parapet for a few years now but one gets the feeling that like a periscope, his sights are set on a higher mark. He may not have made the Sound of 2018 shortlist, but this dark horse is certainly one to watch, and carefully.
Emilio Pinchi has live dates coming up shortly – keep a check on his Facebook page for details. His latest single, ‘High Times’ is available to stream or download now. Listen to it here,
The Biggest Weekend, BBC Music’s four-fold festival weekend is on its way back this May Bank Holiday (UK) weekend. Ahead of this bumper four-in-one festivale, we took a look at the who, the what and the when …
Date for the Diary
BBC Music’s ‘The Biggest Weekend’ takes place across four days, kicking off on 25th May and closing out on 28th. The where might take some negotiation, not to mind a Tardis, as the four x four festival relay takes in Belfast (N.Irl), Coventry (Eng), Perth (Scot) and Swansea (Wal).
Catering for BBC Music fans across the entire British Isles, the festival organisers have excelled themselves with their choice of venues:
Over 175,000 tickets will go on sale – but be warned, the bulk of these will be available only to residents in the immediate locale, with the balance being offered to the wider public. For details on how to get your CLICK HERE.
Who’s Doing What & Where?
Naturally, all the ‘talk talk’ is about Princess TayTay. Fan’s of lil’ Miss Swift will need to hit Swansea on Sunday 27th if they wish to get a sight of this bird! And if that wasn’t enough for one Welsh city, Taylor’s BAE Ed Sheeranwill be looping the loop on stage at Singleton Park the evening before, Saturday 26th.
“So excited to be part of The Biggest Weekend this summer! I’ve always loved performing at Big Weekend with Radio 1 and this year it’s going to be even bigger. Bring it on Swansea!” – Ed Sheeran
BBC Music’s The Biggest Weekend line up boasts some of the biggest names in music; from Beckand Noel Gallagherwith his flock of High Flying Birds, to Snow Patroland Courtney Barnett. At present, the big Welsh name playing the festival, The Manic Street Preachers, are pitching up at the Belfast docks rather than Swansea harbour. However, former uber-group of the 80s, Simple Minds, will be flying the home flag when they take to the stage in Perth.
It’s Not All Guitars!
Not all of the music acts playing across the four-day festival are from the world of rock & pop. Contemporary violinist Nigel Kennedywill pitch up for not just one but two festival slots, as he’s set to play an opening night performance with the BBC Scottish Symphony Orchestra on Friday 25th in Perth, followed up with date with the BBC Concert Orchestra on the closing night in Cov.
Speaking of the festival, the icon of new-wave classical commented: “I’m inspired by all kinds of music from across the world. I’m also inspired by people and by passion. Music should not be pigeon-holed and I have always believed that. So it’s great to be involved in an event which celebrates diversity across live musical genres with artists new and old. In Perth, I’ll be performing Bach and Gershwin with the BBC Scottish Symphony Orchestra and in Coventry, Highlights of the New Four Seasons and Hendrix with the BBC Concert Orchestra.”
And There’s More
There are more names still to be added to this ridiculously good line up, including a plethora of emerging artists from the ranks of BBC Introducing. Elsewhere, the BBC Big Four – BBC Radio 1, Radio 2, Radio 3 and 6 Music will be on curation duties. They’ll be providing extensive coverage of the festival over the four day period. Further coverage will be provided by 1Xtra and Asian Network.
Ticket for BBC Music ‘The Big Weekend’ will go on sale Monday 12th February, 2018. The demand will be massive so make you get in on the action early doors. For those of us unlucky enough not to be in a position to attend any of the four days/locations, there will also be extensive TV coverage on BBC One, BBC Two and BBC Four. The festival will be available to watch via BBC iPlayer, mobile and online.
The Norwegian singer Sigrid has been announced as the winner of BBC Music’s Sound of 2018 Poll. The Don’t Kill My Vibe star beat off stiff competition from the likes of Pale Waves, Sam Fender and IAMDDB to claim this year’s top slot.
The annual poll, which is voted for by 173 music industry insiders, has previously seen Ellie Goulding, Adele and Jack Garratt take the crown. The BBC Music survey asks industry professionals to name their three favourite new acts (whose releases have not yet made it into the UK Top Ten). By anointing Sigridas the Sound of 2018, the cohort of music pros are essentially backing her as ‘the artist most likely to’ rise to the top in 2018.
With her unwavering, impassioned voice and faultless electro-pop production, the singer broke through last year with her critically acclaimed debut single Don’t Kill My Vibe, released in Feburary 2017. While follow-on singles Strangers and Plot Twistwere also hailed as sonic success stories by music critics across the globe, the Norwegian youngster has yet to crack the UK Top 40.
On being told of her win the singer, who is signed to Island Records said: (It’s) “crazy … I’m just really happy and proud of what my team and I have achieved together,” … adding that she was “honoured as there are so many other artists I look up to who have won this before me”.
Following the announcement, the singer hit BBC Radio 1’s Live Lounge for some live renditions of her singles. (If you missed it, you can still catch it on BBC iPlayer for up to 30 days from 12th January, 2018).
This year’s Runner Up was English artist Alex O’Connell who performs under the Rex Orange County moniker. His blend of quirky R&B and easy-going guitar pop have seen the 19 year old ratchet up guest slots on US Rapper, Tyler the Creator’s album, as well as lives with Skepta and Frank Ocean.
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Trondheim Calling, Norway’s annual mid-Winter conference and new music showcase festival, will return at the beginning of February with what is probably its most exciting line up yet.
Trondheim Calling, Norway’s large music conference and second largest music showcase festival is getting ready for its 8th mid-Winter outing. The festival, which runs from 1st to 3rd February, hopes to improve on its staggering 2018 statistics. Last year, saw the festival draw an overall audience of 8,000, of which 1,300 attended its conference and, more importantly, on the live-music side, it enabled 100+ music artists to showcase their sounds to a mixed bag of fans, industry pros and media.
In addition to the Clarion Congress, multiple venues across Trondheim will open their doors to festival goers over the three-day period. Each year, as the festival grows in size, more and more of the local bars and music venues involve themselves in the ‘confest’ which has become the pride of Trondheim.
The conference, or business end of TC, takes place across multiple rooms in the local Clarion Congress, whose facilities are second to none, and which, having housed the conference for several years, has become almost a home from home for attending delegates. The laid back atmosphere and smooth clockwork-like running of all things TC related, is a testament to the seamless planning and organisational skills of both hotel management and festival organisers.
This year’s conference programme includes talks on topics such as setting up a PR team, how radio can work for music artists, and music rights and agreements, as well as interactive songwriting and studio engineering/production workshops. The programme will also see the return of last year’s inaugural Norway Calling.
This element of the programme gives five ‘export-ready’ artists the chance to pitch both themselves and their music to a forum that includes media delegates. Constructive feedback is provided by a carefully selected panel of international music professionals including media and management; this year’s panel includes Elspeth Merry from Island Records and Angelina Muth of 4 Music Berlin.
From a musical perspective, with venues set to bursting, and the most diverse line-up yet on offer, the festival should prove to be even more successful than its jam-packed, hyper-energised 2017 predecessor. “Our main purpose is to celebrate new Norwegian music, showcase artists who are on their way to a breakthrough and raise the level of competence in Norwegian music industry,” says festival chief Thomas Ryjord. And, looking at the artist line-up for this year’s festival, the organisers have well and truly excelled in bringing together the most exciting and diverse ‘mixum gatherum’ of homegrown talent to hit TC yet.
2018 will mark the return of fun lovin’ quasi-punkers Slotface, whose debut album Try Not To Freak Outand live performances shredded the 2017 international scene. It also heralds the return of the warrioresque Farao, whose latest album is set to drop this year. Other acts to note, are dark electro-pop band Ponette, shimmering Indie free-spirit Sol Heilo, experimental art-pop band Whales and this Lake, guitar-rockers Killer Kid Mozart and electronic act Atella, whose new EP features the wonder that is Aurora.
Shout outs also to Gundelach, whose recent collaboration with Ary, Games, was absolutely gorgeous, and also to Natalie Sandtorv, Daniele Reyes and Hanne Mjoen. All very different but equally wonderful artists.
Party Animals need look no further than Rick Ashtray. Hugely popular, this off-kilter quasi-grunge cum new wave outfit will leave no cobwebs un-blown. Get there early.
Check out our TC inspired playlist below. If you’re already booked to go to the festival it’ll help get you hyped, if not, well, it might just inspire you to book that ticket and hop on that train or plane. Whatevz, enjoy!
For full details on Trondheim Calling, both conference and festival, and information about how to get tickets/packages, please go to the official festival website, https://trondheimcalling.no/
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Artist Registration still open for TGE18. All musical shapes ‘n sizes eligible to apply. TGE18 in partnership with Liverpool-based music publisher Sentric Music.
Hear ye, hear ye. It’s official. Artist Registration for The Great Escape 2018is officially open. Well, actually it’s been open since mid-Winter; think of this as just a gentle nudge. Back at the end of November, organisers of the annual Brighton bash announced the first 50 acts to be included in the 2018 line-up together with the promise that a further 400 acts would be added to the mix in the New Year.
Well here we are, and 400 prime live lots at TGE18 are going begging! Registration, which will close on 12th February, 2018, is open to all music artists from DJs through singer-songwriters to collectives.
Included in the first tranche of TGE’ers for 2018 were:
Aine Cahill, Dream State, Jerry Williams, KOPS, Lewis Capaldi, M.I.L.K., Pale Waves, Sam Fender, Stereo Honey and Valeras. You can check them out on our TGE18 First Taste Playlist below.
If you’re ‘in music’ and wish to participate in TGE18, apply to play HERE. Applications are free. Submissions will be reviewed by the TGE bookings team and the lucky artists contacted directly after applications close.
This year’s festival which will run from 17th to 19th May, 2018, will be hosted in partnership with independent music publisher, Sentric Music.
For more details on The Great Escape 2018 go to the official festival website – HERE. Check out our Spotify TGE – FirstTaste playlist here.
Creep … the song that just keeps giving … and taking.
First it was Albert Hammond and Mike Hazlewood striding up the steps of the Courts, now it’s Radiohead.
American music artist Lana del Rey has confirmed via Twitter that British alt-rock band Radiohead are suing for publishing rights to her Lust for Life track Get Free. The band claim del Rey and her co-writers plagiarised their 1992 single Creep.
Radiohead, who were themselves successfully sued for plagiarism by Albert Hammond and Mike Hazlewood, writers of the song The Air that I Breathe a cover of which was a hit for The Hollies, are seeking 100% of the publishing rights to Get Free.
The Born to Die star confirmed the law suit on Twitter on Sunday afternoon.
“It’s true about the lawsuit,” she tweeted. “Although I know my song wasn’t inspired by Creep, Radiohead feel it was and want 100% of the publishing – I offered up to 40 over the last few months but they will only accept 100. Their lawyers have been relentless, so we will deal with it in court.”
Later that evening she spoke directly to fans at her Denver La to the Moon show about the situation;
“I just want to say that I do have a particular song that Radiohead wants 100% of my publishing for it. Actually, the only reason why I mention it is because I know some of you have been brought here by people who really are fans and you’re just sorta here.
I just want to let you know that regardless of what happens in court, the sentiment that I wrote in that particular song, which was my statement song for the record, my personal manifesto, my Lana manifesto, I just want to let you know that regardless if it gets taken down off of everything, that those sentiments that I wrote, I really am going to still strive for them, even if that song isn’t on the future releases of the record. I mention that now because that song in particular … was an important song to me.
I just wanted to let you know that for the kids and not kids and real fans who are here.”
Hammond and Hazlewood successfully sued Radiohead for copyright infringement, claiming the band copied the chord progression and melody of The Hollies 1972 hit The Air that I Breathe. Post-legal wrangling they were credited as co-writers on further releases of Pablo Honey, the album from which the single Creepwas taken. Now it looks like history is once again repeating itself, with Messrs Hammond and Hazlewood set to gain from the Radiohead legal action.
Interestingly, del Rey’s song isn’t the only release in recent years to bear a remarkable resemblance to the Radiohead anthem. The question is, will the ‘Spectre’ of Creep raise its ominous head over the legal parapet once again in the not too future? Who knows? Word is, watch this space!
Listen to all three iterations of the now infamous chord progression and melody here …
THE HOLLIES –
LANA DEL REY –
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Eclectic radio platform Worldwide FM host annual ‘leftfield’ Worldwide Awards together with 6 Music presenter Gilles Petersen and Brownswood Recordings. Three categories in Worldwide Awards 2018 are open to public vote which will close at 23:59 Monday 8th January.
The countdown has begun to the cut-off for the public vote for this year’s Worldwide Awards. The awards which honour non-mainstream music and jazz artists, are hosted by eclectic arts and culture radio platform Worldwide FM, renowned left-field music advocate and BBC 6 music presenter Gilles Petersen and London based Brownswood Recordings. The vote, which was launched in mid-December, is open to the public in three categories of Worldwide Awards 2018: Track, Album and Jazz Album (released in 2017).
The annual awards which mark outstanding releases in the ‘musica obscura‘ of left-field underground were, according to Petersen, set up to “celebrate a side of the music scene that often gets ignored“.
This year’s Worldwide Awards ceremony will take place on Saturday 20th January, 2018, in London’s KOKO venue. Acts already confirmed to light up the night include IAMDDB, who will be fresh from her performance at #ESNS18, as well as off-mainstream Soweto six-piece BCUC, US/UK trio Khruangbin, producer, electronic artist James Holden, and Radio 1Xtra DJ Jamz Supernova.
The contenders for all three awards were drawn from those artists nominated in the multitude of categories the winners of which will also be announced on the night. Some of those nominated in the three categories open to the public vote are:-
Let Go, Connie Constance; Wires, Ossie; Shade, IAMDDB; Face, Brockhampton
Love what Survives, Mount Kimbie; Lilies, Melanie de Biasio; Migration, Bonobo; DAMN, Kendrick Lamar; Drunk, Thundercat
JAZZ ALBUM –
Juan Pablo: The Philospher, Ezra Collective; Yellow Ochre, Vels Trio; Arise, Zara Mc Farlane; Wildflower, Wildflower
To help you make up your mind, we’ve pulled together a playlist featuring a random selection of just some of the superb artists nominated for this year’s #worldwideawards. For full details of the nominees and to vote for the artists you think should win – CLICK HERE.
ESNS18 or Eurosonic Noorderslag 2018 is set to kick off in the Dutch city of Gronigen in just under two weeks. Bigger than its Norwegian counterpart by:Larm, and fast closing in on the UK’s TGE, we ask just what is this European Music Conference and Showcase Festival all about?
Eurosonic Noorderslagis a Dutch based annual music showcase festival and conference in the mould of by:Larm and The Great Escape, which runs over four days each January. The first three ‘Eurosonic’ days feature a lineup of artists from across the length and breadth of Europe, while the fourth and last ‘Noorderslag’day focusses solely on Dutch acts.
Inaugurated in 1986, the four-day festival is renowned for breaking new music acts onto the international scene. Previous ‘ones to watch’ who played the annual music-fest include Hozier, Royal Blood, Dua Lipa, Aurora, Mø and Vök.
This year’s ESNS will showcase acts from 30+ countries over its four day duration. Just over 120 European acts, from Finland down to Portugal, and from Iceland across to the Ukraine, will display their musical wares in over 15 music venues across the Dutch city of Groningen. The final Nooderslag ‘Dutch day’ is based in De Oosterpoort.
This year’s lineup includes some of the best of emerging artists from not just the UK and Ireland, but the Nordics, as well as central and eastern Europe. UK&I music fans will be familiar with a lot of the confirmed names including Soule, Broen, Sigrid, Pale Honey, and IDER.
To view the full music festival timetable – CLICK HERE.
A delegate conference runs simultaneously with the music festival. Its four-day programme includes the EPIC(European Production Innovation Conference), Buma Music Meets Techand the European Talent Exchange Program (ETEP), founded by and unique to ESNS.
While EPIC focuses on innovation at festivals and venues, Buma Music meets Tech is an innovation programme that aims to support and promote start-ups; this year the topic of Blockchain is taking centre stage. Elsewhere on the conference programme ETEP will host an Artist Exchange Meeting, A Festival Lounge and Marketing Meeting (*Please note that attendance at ETEP is by invitation only).
This year’s Eurosonic festival is celebrating music from Denmark. ESNS18 will showcase performances by Danish artists together with having the Danish music scene front and centre of its delegate conference.
A part of the Nordic music region oft overshadowed by its Norwegian and Swedish neighbours, the last few years have seen Denmark’s new music scene thrive with the emergence of artists such as Blaue Blume, Palace Winter, MØ, and Danish-Irish artist Lukas Graham.
This year’s Danish delegation includes the sublime August Rosenbaum, dreamy electro-popper Soleima and EBBA award-winning Copenhagen trio Off Bloom whose hook filled blend of electro-trip-pop is addictive.
We’ve pulled together a diverse Denmark Blooms playlist featuring sounds from all 22 Danish acts that will perform live in Groningen.
This year’s UK contingent is super exciting, not least because it includes several artists supported by BBC Introducing including the utterly captivating Fenne Lily, unique, life-poet Isaac Gracie, country-‘fluenced clear-voiced Jade Bird, turbo-voiced Sound of 2018′er Sam Fender, kickass Mancunian left-fielders Pale Waves, and Bristol-boy Keir, whose electrifying voice and brooding sounds have sent shivers down the spines of many a seasoned music pro. Special mention must go to BBC Introducing Devon‘s sublime Wildwood Kin – a DervSwerve fave!
Festival-goers are in for a real treat, as this year’s Brit line-up is weighed down with some serious talent. UK Tipsters won’t be surprised to see the inclusion of ‘ones to watch’ supergroup, Superorganism, in the ESNS frey!
Denmark aside, the Nordics is fast gaining a solid rep for producing seriously unique, left-field and above all, memorable music artists. We’ve sampled a small selection of the Nordic wow-factor in our ESNS – Nordiculously Good playlist. Long-term fans of the blog will be more than familiar with some of the ‘includees’.
THE IRISH FACTOR
The Irish have a long history, dating back to the 90’s, of playing Eurosonic. To celebrate that fact, renowned Irish 2fm DJ and new music advocate Dan Hegarty, with the help of producer Ian Wilson, pulled together a radio documentary which you can listen to via the Soundcloud link below. The 60-minute radio retrospective features music from legends of the Irish scene like The Frames, The Golden Horde and Jacknife Lee, as well as sounds from current incumbents such as James Vincent Mc Morrow and Soak.
Several Irish acts are set to play ESNS 2018. This year’s green lineup includes emerging acts such as fiery grunge-rockers Bitch Falcon, uber-awesomeDerry electro-popper Roe and enthralling lyrical poet Dermot Kennedy. The 2018 Irish cohort is representative of the diverse pool of superb talent that make up the current emerging music scene in Ireland. Check out our ‘Full-Irish’ playlist below to hear sounds from the entire green team.
360 Record deals … what they are, how they work, the pros and cons.
As music artists continue to struggle to reap any financial reward from practising their art, record labels are turning more and more to 360 deals to establish some remunerative balance.
The What …
A 360 or ‘multiple rights’ deal is a record label contract through which the label receives an agreed percentage(s) of the artist’s overall earnings (music royalties, merch, live performance, appearances etc). The financial clauses in standard record label contracts are normally confined to record sales and related promotional activities.
Under multiple rights deals, record labels take a percentage of all revenues including those from activities normally outside their ‘remit’ such as:-
Tours, Gigs, Live Performances
TV, Radio and Film Appearances
Songwriting, Lyric Display & Publishing
The How …
In return for this bigger cut of revenue, artists can expect greater record label engagement with activities such as marketing, music promotion, publicity etc. for a guaranteed period of time. In other words, by engaging with the artist 360, rather than just involving itself with their record sales, the record label assumes a quasi-managerial role.
Similar to standard agreements, the 360 deal allows the record label to acquire the recording copyrights as well as options for multiple albums. In addition, it also includes traditional ‘deal agreements’ whereby producer royalties, net sales, foreign sales, packaging costs, special offers and new tech are deductible from the artist’s royalties.
Under traditional deals, artists are paid a percentage royalty, usually single digit, by the record label. This usually inconsiderable share is normally further reduced when all relevant deductions have been made eg costs incurred in producing an album. Ipso facto, unless the record is a global commercial success a la Rihanna or Ed Sheeran, artist royalties will be few and far between. Instead, they must rely on proceeds from touring, merch, publishing etc. to generate an income.
The Cut …
Understandably, under the terms of a 360 deal, the lion’s share of an artist’s overall revenue will go to the record label. However, each deal is unique to the individual artist and knowing your worth is key in negotiating best terms. Everything is up for grabs and the devil is in the detail so before you enter into any discussions work out which revenue streams you’re agreeable to being included in the deal. If the label cannot bring value-add to any element of your career, keep it off the table.
The % …
Percentages or rates can be fixed, flat or tiered. Most labels work using a non-negotiable standard template but you might be lucky enough to espy some wriggle room. If you do, try to negotiate a tiered system. Whatever you do, don’t just blithely accept the first offer made – haggle.
The Law …
It shouldn’t even need to be said but before you sign anything, consult an independent solicitor.
The Resources …
Ensure the label commits to resources before you sign on the dotted line. Many labels are shedding staff – you don’t want to end up your ‘career’ being delegated to the marketing intern. Enthusiasm is no substitute for expertise and nous.
The Pros & Cons …
The pros pretty much speak for themselves. You’ll have the full might of the label machine behind you and your music. A small percentage of something is better than 100% of nothing and with their expansive black book of contacts, the label should be well placed to generate sufficient media interest to raise your profile and boost sales. Afterall, the better you do, the bigger their slice of the pie.
In addition, 360 deals allow labels to plan long-term strategy as opposed to seeking immediate RoI, because they’re no longer solely reliant on record sales to recoup costs and turnover a profit.
However, there are cons, and not insignificant ones. Firstly, 360 deals can be viewed as a rather cynical move by record labels, faced with dwindling physical sales and other traditional revenue streams, to cash in on terrain previously viewed as ‘artist only’.
From an artistic perspective, there’s a lot to be said in disagreement with ‘band branding’ – eg The Spice Girls, Little Mix, One Direction, The Pussycat Dolls – where the quality of the musical output often plays second fiddle to quantity, and image and branding are king.
Like ’em or Loathe ’em …
360 deals are becoming increasingly common in major label contracts.
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